"Prinz" and "Prinztronic" were own-brand trade names of the British "Dixons" photographic and electronic goods stores, which have been rebranded as "Currys.digital" stores, and are part of DSG international.
A variety of calculator models was sold in the 1970s under the Prinztronic brand, all made for Dixons by other companies. The history section of the DSG international website says:
"[The company] forged vital links with Japanese manufacturers who supplied Dixons directly with products often made to the company's own specification and sold under the brand name of 'Prinz'. Hard bargaining and bulk buying, predominantly in Japan, gave Dixons the competitive edge over its rivals".
"The Times" reported in 1975:
"Dixons says it sells calculators at the rate of more than 2,000 a day, most of which are its own-brand Prinztronics. These are made to Dixons specifications by companies in the United States, Singapore, Hongkong, Japan and Taiwan.
Known Prinztronic calculator models
Electronic Desk Calculators
Electronic Hand-held LED and fluorescent display Calculators
Click on an image for larger pictures and technical details -
Prinztronic desktop calculators
Prinztronic hand-held calculators
Vintage British Calculators
© Text & photographs copyright Nigel Tout 2000-2023 except where noted otherwise.